Family Day is an internal event promoted by BAT for its employees, produced by M Larrat, with attractions and activations designed to provide moments of leisure and connection. As in every major event, the most sought-after activations naturally concentrated lines.
So that no one would waste time waiting, the organizers used Meu Atendimento Virtual, by Mupi Systems: participants joined the digital queue of their chosen activation and were free to enjoy the event's other attractions, automatically notified when their turn arrived.
The initiative reflects BAT's care for its employees' experience and M Larrat's production standard, showing how digital queue management maximizes the enjoyment of corporate events.
Project Information
Client:
BAT
Duration:
Event season
Category:
Events
Solution:
Meu Atendimento Virtual
Organize the queues of Family Day's activations, BAT's internal event produced by M Larrat, allowing participants to enjoy all the attractions without wasting time in physical lines.
1. High-demand activations
The event's most popular attractions would generate long lines if they depended on physical waiting. Meu Atendimento Virtual organized demand into digital queues, ordering the service without crowding around the activation spaces.
2. Making the most of the event
At a one-day event, every minute counts. With the digital queue, participants secured their place at the activation and kept enjoying the other attractions, shows, and experiences instead of standing still in a line.
3. A smooth experience for everyone
The internal audience gathered varied profiles, and the solution had to be simple for all. Joining the queue took just a few steps and the alert arrived automatically at each participant's turn, requiring no familiarity with technology.
Main Platform
Meu Atendimento Virtual - Queue Management
Features
Digital Queue
Automatic Notifications
Real-Time Tracking
Family Day ran with organized activations and participants enjoying the event in full, with no time lost in lines.
Physical Lines Eliminated
Waiting organized digitally, without crowding at the activations
The Whole Event Enjoyed
Participants free to enjoy the attractions while waiting
Alert at the Right Time
Each participant automatically notified at their turn
Organized Flow
Steady, ordered service at the activations
Conclusion
The Family Day case shows the value of digital queue management at corporate events. The partnership between M Larrat and Mupi Systems ensured BAT's employees enjoyed every moment of the event, turning time that would be spent in lines into time for leisure and connection.
Main Challenges
High-demand activations
Demand concentrated on the most popular attractions
Making the most of the event
Participants enjoying the attractions while waiting their turn
A smooth experience for everyone
Simple to use for all participant profiles
Eliminate your event's lines
Get to know Meu Atendimento Virtual and let your guests enjoy the event instead of waiting in lines.