During The Town, Globo runs one of the largest audiovisual operations in the country, with teams working at an intense pace throughout the festival. Known for its operational rigor and care for its professionals, the broadcaster offered well-being activations, such as shiatsu and massage sessions, so its teams could recharge during the operation.
The challenge was enabling these breaks without creating waiting time and without pulling professionals away from production. To do so, Globo used Meu Atendimento Virtual, by Mupi Systems: professionals joined the digital queue in advance, kept working normally, and received a WhatsApp message when their turn arrived, directing them to the activation.
The initiative reflects Globo's commitment to high performance and, at the same time, to the health and well-being of its employees, showing how smart queue management can also serve the care for people.
Project Information
Client:
Globo
Duration:
Event season
Category:
Events
Solution:
Meu Atendimento Virtual
Organize access for Globo's internal teams to well-being activations during The Town, eliminating waiting time and idle time, without pulling professionals away from the festival operation.
1. Breaks amid an intense routine
Globo's audiovisual teams work at high intensity during the festival and cannot stand around waiting in a line. With Meu Atendimento Virtual, professionals joined the digital queue well before their turn and stayed in the operation, confident they would be notified at the right moment.
2. Notification at the right moment
When their turn arrived, professionals received a WhatsApp message and went straight to the activation location, had their session, and returned to work. The flow eliminated on-site waiting and idle time, respecting the production's dynamics.
3. Ensuring service quality
To ensure the initiative's effectiveness, a satisfaction survey was implemented alongside the service, making it possible to evaluate the activations and maintain the quality standard expected by Globo.
Main Platform
Meu Atendimento Virtual - Queue Management
Features
Advance Digital Queue
WhatsApp Notifications
Satisfaction Survey
The operation combined time-management efficiency and care for people, ensuring every break happened at the right time and without impact on production.
Zero Idle Time
Professionals notified at the exact moment, without waiting in physical lines
Production Preserved
Teams kept working normally while waiting for their turn
Well-Being Integrated
Quality breaks fitted into the festival's intense routine
Quality Evaluated
Satisfaction survey ensuring service effectiveness
Conclusion
The Globo case at The Town shows how queue management technology can go beyond public service and serve the care for people. The initiative reflects Globo's seriousness about operational efficiency and its teams' well-being, and Meu Atendimento Virtual ensured every break happened at the right time, without waiting and without impact on production.
Main Challenges
Breaks amid an intense routine
Teams at an intense pace, with no time to wait in lines
Notification at the right moment
WhatsApp alert when each professional's turn arrives
Ensuring service quality
Satisfaction survey to evaluate the services provided
Organize queues with no waiting time
Get to know Meu Atendimento Virtual and bring smart queue management to your operation or event.