At GWM's test-drive events, the public can get to know the brand's vehicles up close and test them on the track. With sought-after models and a limited fleet, organizing who drives each car, and when, is decisive for the visitors' experience.
With Meu Atendimento Virtual, by Mupi Systems, the flow became simple: customers arrive at the event, select the car they want to test on a totem or via QR code, and join that vehicle's digital queue. While waiting, they are free to enjoy the event; when their turn arrives, they are called for the test drive.
In parallel, the management team tracks in real time which cars are in use and calls the next customers as vehicles are released back to the track, keeping the fleet in constant motion.
Project Information
Client:
GWM
Duration:
Event season
Category:
Events
Solution:
Meu Atendimento Virtual
Organize the test drives at GWM's event with digital queues per vehicle, keeping customers free to enjoy the event while they wait and giving the team a real-time view of the fleet.
1. A queue for each vehicle
Each model in the fleet had its own demand, and a single queue would not make sense. On the totem or via QR code, customers choose exactly the car they want to test and join that vehicle's queue, with queues running independently.
2. Waiting without missing the event
No one needs to stand by the track waiting. After joining the queue, customers walk around and enjoy the event's attractions; when their turn arrives, they are called for the test drive of their chosen car.
3. Real-time fleet management
The management team tracks on the panel which cars are with customers and which have returned. As each vehicle is released back to the track, the next customer in the queue is called, with no idle time for the fleet and no unnecessary waiting for the public.
Main Platform
Meu Atendimento Virtual - Queue Management
Features
Self-Service via Totem and QR Code
Queues per Vehicle
Real-Time Management Panel
Test drives flowed at the track's pace, with customers enjoying the event and GWM's fleet in constant motion.
Simple Self-Service
Customers picking the car on the totem or via QR code
Event Enjoyed
Waiting spent at the attractions, not beside the track
Fleet in Motion
Next customer called as soon as the car is released
Real-Time Management
Team with a full view of the vehicles in use
Conclusion
The GWM case shows queue management applied to the automotive sector with intelligence: independent queues per vehicle, self-service at the entrance, and calls synchronized with cars being released on the track. Customers experience the whole event, and the brand gets the most out of every test drive.
Main Challenges
A queue for each vehicle
Customer picks the car on the totem or QR code and joins its queue
Waiting without missing the event
Customers enjoying the event while waiting for the call
Real-time fleet management
Panel showing cars in use and calls timed to track releases
Organize your event's test drives
Get to know Meu Atendimento Virtual and bring per-vehicle digital queues, totems, and QR codes to your next campaign.